Dear Icebreaker,
What happened to your cycling gear? It was the bomb.
No, seriously, I love it.
With the number of prestige Cycling brands currently backing Merino product in their ultra 'spensive lineups, I find it curious that the ultimate Merino brand has taken themselves out of the game.
I'm willing to bet it's the result of poor sales. Can't produce something if it doesn't make a profit! Entirely understandable.
Here's the thing, though: You scuttled ship too early.
(Via: Your Own Marketing. He is on a GRAVEL road!)
Icebreaker Merino is perfect for Cyclists in the fall, spring and winter. Even on a cooler summer's day, it keeps one warm without overheating. The nature of Icebreaker's New-Zealand wool is an incomparable advantage. The sheep spend their sheepish days in a multitude of conditions -- stormy, sunny, snowy, dry. Their wool reacts accordingly. It's an all-natural substitute to the myriad synthetics who claim to do the same thing, but not nearly as well.
Lycra is cool but wool is where it's at.
A fall or spring day on the road can start out cold, but jump many degrees in a short period of time. Alternatively it can be a warm start at noon, but fall rapidly as the sun heads west. The Merino wool will keep cool when it's warm, and warm when it's cool. Moisture-wicking abilities mix well with its anti-bacterial properties, allowing it to take the worst of one's sweat and stand up against the stink.
It's got a no-itch guarantee, as well. Killer.
I’m not the only one who thinks so. A simple google search pulls this review from Canadian Cyclist, back in 2012: “The bottom line is that if you are looking for comfort and performance over fashion, then it is very hard to go wrong with the new Icebreaker cycling kit.”
Or, see also your own myriad links from 2011, on the Icebreaker Blog. From here you sent readers to many more rave testimonials.
And now, in 2015… nuthin’.
Consider this: You just targeted the wrong bikers.
Right now Cyclocross and Fatbiking are taking off in a big way.
Just over a week ago I geared up in a fully Icebreaker kit (top/ bottom + baselayer) for a Cyclocross race in Nova Scotia, Canada. The thermostat chilled comfortably at four degrees celsius. I didn't have a care in the world. Within 45 minutes I had warmed up considerably between the extreme aerobic workout and rising sun. A five degree jump turned me into a sweaty mess by the end, but I remained comfortable and cool.
A couple days later I threw on my Merino Jersey and struck out on an easy-spin road ride. Nothing crazy, just 60k of rolling coastline climbs and drops. With a threat of rain, I opted for arm warmers and a waterproof layer. I was warm and toasty throughout the entire ride, with 'nar sensation of overwhelming heat or debilitating cold. It was perfect. The temperature hovered between four to eight degrees, depending on windchill. No worries.
(Merino Selfie)
I'm looking forward to testing my IB layers on the fatbike this coming winter. Considering its ability to shine on a day of Cross-Country aerobics, I'm anticipating good things.
It's the magic material.
With the rise of fall Cyclocross racing and deep winter fatbiking, it's time for you to bring back your superior cycling line. People in either of these disciplines need a layer to react to their constantly fluctuating environments, and you have the key -- especially with your recent adoption of windproof synthetics mixed into your cold weather activewear. A pair windproof merino full-length bib tights (with chamoix) would make a killing.
If you just took the Bodyfit Zone tech and take off the long sleeves, you have a one-piece aerosuit -- perfect for Cyclocross enthusiasts.
Fat Bikers are likely already suiting up with your baselayers. Get an ambassador to attest to this fact, and BOOM.
Or rather, BAAAA.
So, please. Pretty please.
You are the hero cycling needs right now, whether we know it or not.
Sincerely,
RDB
No, seriously, I love it.
With the number of prestige Cycling brands currently backing Merino product in their ultra 'spensive lineups, I find it curious that the ultimate Merino brand has taken themselves out of the game.
I'm willing to bet it's the result of poor sales. Can't produce something if it doesn't make a profit! Entirely understandable.
Here's the thing, though: You scuttled ship too early.
(Via: Your Own Marketing. He is on a GRAVEL road!)
Icebreaker Merino is perfect for Cyclists in the fall, spring and winter. Even on a cooler summer's day, it keeps one warm without overheating. The nature of Icebreaker's New-Zealand wool is an incomparable advantage. The sheep spend their sheepish days in a multitude of conditions -- stormy, sunny, snowy, dry. Their wool reacts accordingly. It's an all-natural substitute to the myriad synthetics who claim to do the same thing, but not nearly as well.
Lycra is cool but wool is where it's at.
A fall or spring day on the road can start out cold, but jump many degrees in a short period of time. Alternatively it can be a warm start at noon, but fall rapidly as the sun heads west. The Merino wool will keep cool when it's warm, and warm when it's cool. Moisture-wicking abilities mix well with its anti-bacterial properties, allowing it to take the worst of one's sweat and stand up against the stink.
It's got a no-itch guarantee, as well. Killer.
I’m not the only one who thinks so. A simple google search pulls this review from Canadian Cyclist, back in 2012: “The bottom line is that if you are looking for comfort and performance over fashion, then it is very hard to go wrong with the new Icebreaker cycling kit.”
Or, see also your own myriad links from 2011, on the Icebreaker Blog. From here you sent readers to many more rave testimonials.
And now, in 2015… nuthin’.
Consider this: You just targeted the wrong bikers.
Right now Cyclocross and Fatbiking are taking off in a big way.
Just over a week ago I geared up in a fully Icebreaker kit (top/ bottom + baselayer) for a Cyclocross race in Nova Scotia, Canada. The thermostat chilled comfortably at four degrees celsius. I didn't have a care in the world. Within 45 minutes I had warmed up considerably between the extreme aerobic workout and rising sun. A five degree jump turned me into a sweaty mess by the end, but I remained comfortable and cool.
A couple days later I threw on my Merino Jersey and struck out on an easy-spin road ride. Nothing crazy, just 60k of rolling coastline climbs and drops. With a threat of rain, I opted for arm warmers and a waterproof layer. I was warm and toasty throughout the entire ride, with 'nar sensation of overwhelming heat or debilitating cold. It was perfect. The temperature hovered between four to eight degrees, depending on windchill. No worries.
(Merino Selfie)
I'm looking forward to testing my IB layers on the fatbike this coming winter. Considering its ability to shine on a day of Cross-Country aerobics, I'm anticipating good things.
It's the magic material.
With the rise of fall Cyclocross racing and deep winter fatbiking, it's time for you to bring back your superior cycling line. People in either of these disciplines need a layer to react to their constantly fluctuating environments, and you have the key -- especially with your recent adoption of windproof synthetics mixed into your cold weather activewear. A pair windproof merino full-length bib tights (with chamoix) would make a killing.
If you just took the Bodyfit Zone tech and take off the long sleeves, you have a one-piece aerosuit -- perfect for Cyclocross enthusiasts.
Fat Bikers are likely already suiting up with your baselayers. Get an ambassador to attest to this fact, and BOOM.
Or rather, BAAAA.
So, please. Pretty please.
You are the hero cycling needs right now, whether we know it or not.
Sincerely,
RDB
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